How big brands are using mental health illnesses to position their products

Domi Perek
Writers’ Blokke
Published in
5 min readJan 8, 2022

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I am writing this article as someone who has been navigating life with mental illness for many years. A woman whose insecurities, many times, stemmed from social comparison.

Nowadays we live in a hyper-competitive and oversaturated social media sphere. It has become a breeding ground for self-esteem issues, trolls, false reality, etc. However, it has also allowed a new conversation to begin; one surrounding the truths of living with poor mental health. This aim to destigmatize mental illness has…

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Domi Perek
Writers’ Blokke

Entrepreneur, Fashion Gal, Magazine Co-Founder. 30 under 30 by Forbes in Media x Marketing. Connect with me via Instagram @domi_verse